"Lauren is a true gem - energetic, smart and creative. She takes direction cheerfully, is accomplished in production and post and wonderfully collaborative."
- Mindy Aronoff, Senior Director of Engagement
San Francisco Bay Area Video Coalition
I'm a content creating, problem-solving video production professional who's organized and can time manage tight deadlines. I'm passionate about using my work to help create a better world, helping businesses grow with powerful and concise videos.
I founded Take Root Productions in 2014 with the goal of producing videos that deliver an emotional impact and plant a seed of connection. After becoming certified as a Video Production Specialist at BAVC, I developed a process and understanding of how to create a story that moves people. I'm a member of Muse's Master Storytelling Program, an ongoing educational series. Currently, I'm pursuing an undergraduate degree, majoring in Strategic Communication with a minor in Environmental Studies.
Before starting Take Root Productions, I worked in CRM and Sales for Numi Organic Tea, completed a Hatha Yoga Teacher Training in India, built and repaired bicycles at Eki in Honolulu, and graduated from Women's Initiative Business School. In 2005 I founded and organized a 12 person intentional community for artists in Oakland, now in its 14th year. In 2012 I started and managed the Meetup, East Bay Tiny House Enthusiasts which now has over 1,600 members. Lately I've been working on a long-term project developing my tiny piece of Hawaiian paradise.